Experience

West Cary Group

2022 - November 2025 Creative Director

• Led a creative team of copywriters and designers for a wide variety of clients.

• Inspired innovative work that solves the right challenges.

• Drove robust campaign results that consistently outperformed established KPIs.

Freelance Consulting

2020 – 2022 Writer and Creative Director

• Creative and communications manager for a variety of current and previous clients in Washington, D.C.

DDC

2015 – 2020
Vice President, Creative Content

• Led a team of over 20 freelance writers across the country.

• Managed direct writing reports at DDC main office in Washington, D.C.

• Directed all internal creative content in addition to day-to-day managerial role.

Senior Copywriter

• Managed and developed all creative content for more than 20 clients, including video scripts, t.v. and radio spots, print and digital collateral. 

Capital One 

2013 – 2015
Senior Copywriter

• Performed as Associate Creative Director; led and managed retail bank team, mentored junior writers and ADs, developed new brand and editorial guidelines with senior leadership.

• Produced unparalleled, response-drive campaigns for Fortune 500 company.

• Team lead for national radio spots and grand opening collateral. 

RTC (Wunderman network agency) 

2007 – 2013
Senior Copywriter 

• Creative visionary for the client; developed strategic communications that pushed every brand forward.

• Produced impressive campaign results despite rigorous budget constraints (AARP Where to Look campaign resulted in a 10% increase in ROI from the previous year).

Copywriter

• Conceptualized and developed topnotch digital and print campaigns. 

• Championed work that meets stringent legal and regulatory standards.

ThinkFun, Inc.

2006 – 2007
Marketing Communications Manager

• Established and maintained a positive brand voice by writing compelling press releases and collateral materials. Key writer for prestigious industry magazine articles.

• Promoted brand message at twelve annual trade shows; provided direct-to-retail sales during the event and developed post-show profitability analysis.

Anthem Blue Cross and Blue Shield

1999 – 2005 
Communications Specialist

• Transformed complex health care material into a variety of sales and promotional materials that consumers could easily understand.

 Communications Coordinator

• Created member communications strategy across varying demographics and complex product designs; solving complex customer inquiries.

Production Coordinator

• Planned and developed timely and effective communications strategies for DTC initiatives.