Potbelly
When Potbelly was ready to launch its latest menu offering at the beginning of 2025, it needed to generate buzz for their sizzling new hot wraps. In a crowded and competitive marketplace, the goal was to drive incremental growth that also tapped into unmet consumer needs when it comes to satisfying food on-the-go. From fun and invigorated messaging to refreshed visuals, this brand campaign hit the spot.
